what $40k a month in ad spend is actually worth

Delete this file once you have a real post. It exists to show the format.

The front matter at the top is what drives the blog index: title, date, kind, and excerpt. kind should be one of the three post types from the brand bible: Strategy breakdown, Trip report, or Card comparison.

the number first

An agency running $40k a month through one card is $480k a year of spend. On a flat 1x card that's 480,000 points. Move the ad spend to a card that earns 3x on advertising and the same dollars throw off 1,440,000.

Nothing about the business changed. The spend was always happening.

the mechanism

Points are not a discount. They are a rebate paid in a currency that has a different value depending on where you spend it.

• Cash out at 1 cent per point and 1.44M points is $14,400
• Transfer to an airline partner and book premium cabins and the same balance is worth considerably more

Card fees add up. Here's the one combination that pays for itself in March.

the redemption

This is where you show the actual booking. What it cost in points, what it would have cost in cash, and whether it was worth it. Honest, not a brag.

one next step

End every post with a single call to action. Never three.